On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.
Key Topics:
- The Unique Advantages of Out-of-Home Advertising
- Measurement and Attribution in Out-of-Home Advertising
- The Unique Benefits of Out-of-Home Advertising
- Advances in Geo-Location Technology for Targeting
- Being Nimble and Privacy-Centric in Using Location Data
- Challenges and Opportunities for Clear Channel Outdoor
About the Guest:
“In his role, Jeremy, works closely with Clear Channel Outdoor’s sales leadership and marketing teams to develop innovative solutions and data products that help brands and advertisers plan, measure, and amplify their media investments.
Jeremy is an integral part of Clear Channel’s RADAR Data Solutions team and can speak to how Clear Channel is solving modern marketing challenges by innovating OOH in an evolving environment so brands can understand and enhance the value of their media investment.”
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