What is a brand? According to Seth Farbman, former CMO of Spotify, it isn’t “a logo, or the name of the company, or anything marketing owns.” To Seth, your brand is “everything you do and say and make.”
In part 2 of our interview with Seth, he talks about how he helped Spotify develop its brand identity. He also talks about customer-centricity, user experience, working with artists, and much more.
Links:
Full Notes & Quotes: http://bit.ly/2ou4IvU
Part 1: bit.ly/2lYNgP2
Seth’s LinkedIn: https://www.linkedin.com/in/sfarbman/
Seth’s Twitter: https://twitter.com/sethfarbman
Spotify: https://www.spotify.com/us/
Bio:
Seth Farbman was the former chief marketing officer for Spotify, the world’s largest music-streaming service. He has overall responsibility for the Spotify brand, the customer experience, and all marketing and external communications worldwide, across more than 50 countries and with a customer base of more than 75 million.
Before Spotify, Seth was the CMO for Gap, driving a turnaround that increased the company’s share price almost threefold. He was also the co-founder and president of OgilvyEarth and led marketing teams at several US wireless carriers, now Verizon Wireless and AT&T Wireless.
Farbman was named one of Forbes’s 10 Most Influential CMOs in the World and one of the Top 50 Most Creative People by Advertising Age’s Creativity.
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