If there is one thing Isamar Batisita is passionate about, its subscription services. As monthly pay-as-you go services grow in popularity, so does the demand and competitiveness in the industry. Batista, the Vice President of Marketing & Owned Brands at Scentbird, joined Marketing Trends to discuss how Scentbird utilizes email marketing to grow their subscription base. Plus she explains why social media is humanizing to a brand and details the importance of being honest with your customers.

3 Takeaways

• Be honest: Don’t try and trick your subscribers. Be honest with them and educate them from the beginning. Just because someone subscribes today, doesn’t mean they will remain loyal. You need to educate your consumers on what they are buying.
• Time to Get Real: Use social media to connect your brand to your consumers. Using these platforms allows you to take the corporate jargon out of marketing while humanizing your organization.
• Pop Quiz!: If you’re running a subscription service, incorporate a quiz into your onboarding efforts. If a consumer participates in a quiz, you already have buy-in.

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