Joel Horwitz relates digital accessibility to the ramp at the end of every sidewalk. Why was there a time when it wasn’t there? Why weren’t we thinking about the people who needed those ramps before they were built? While today, we can’t imagine an intersection or sidewalk without a ramp, the same cannot be said for the internet. On this episode of Marketing Trends, Joel, the Chief Product Officer of AudioEye, discusses why it’s time for companies to start complying with ADA regulations everywhere on the web. Plus he explains the importance of compliance and why his team is making it easy for companies not to be complacent.

3 Key Takeaways

• Digital accessibility is not a matter of compliance, it’s a matter of integrity

• Accessibility is viewed as an add-on or overhead by marketers and a check on the website development list — but it should be more than that

• Marketers need to get more creative in order to reach their target audience

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