There are times in life and in business when the world throws us a curveball. Our ability to adjust to those curveballs defines who we are and our success. On this episode of Marketing Trends, we wanted to talk through how to go about making those adjustments. Sean Sheppard is the Founding Partner of GrowthX and he hopped on the phone with us to discuss his eight strategies marketers can use to navigate through a crisis. Plus, he shed some light and hope to anyone who might be struggling.

3 Takeaways:

• Spend as much time as you can on how you can help your customer, maybe in a way you haven’t considered before
• Together we can find ways to make things right for everyone
• It’s not just what you do, it’s how you approach it and the important thing is to keep things positive—Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.