Links:

For full notes and show notes, click here: http://bit.ly/2ILcuJs

Keith’s LinkedIn: linkedin.com/keithmessick

Keith’s Twitter: twitter.com/keithmessick

Dialpad: dialpad.com

5 Key Takeaways:

– It’s hard to get people’s attention. You have to be creative and willing to take risks.

– Creativity comes in large part from who you hire.

– B2B companies can find success using branding and emotion, just as consumer-facing companies can.

– Resource constraints make a team scrappier and inspire creativity.

– “I’ve never met a company that was really good at being something for everyone. You’ve got to be something for someone.” – Keith Messick

Bio:

Keith Messick is the Chief Marketing Officer (CMO) at Dialpad, a digital communications technology company. Previously, he served as the CMO at Lucidworks and also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors.

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