5 Key Takeaways:

The Marketing Trends team sat down with some CEOs at the SiriusDecisions B2B Marketing Summit 2019, and have compiled the highlights on this episode. Our top 5 takeaways from these conversations:

– The best content is that which you are uniquely positioned to create. “We challenge our brands to dig deep to figure out what is the one thing you can do that no one else can? If you go swimming in the sea of sameness, bad things will happen.”

– With a general transition toward subscriptions, focusing on new business is not as relevant anymore as the post sale and customer journey expansion.

– The goal of marketing is to facilitate value-creating transactions.

– In order for an ABM strategy to succeed, it requires buy-in from the entire organization, not just parts of marketing and/or sales.

– To handle escalations, be blatantly transparent and clear about how you’re going to fix the problem.

Bios:

Shafqat Islam (LinkedIn | Twitter) is the Cofounder & CEO of NewsCred, a content marketing platform.

Jon Miller (LinkedIn | Twitter) is the Cofounder & CEO of Engagio, an Account Based Marketing platform.

Eric Spett (LinkedIn | Twitter) is the CEO of Terminus, an Account Based Marketing platform.

Bryan Wade (LinkedIn | Twitter) is the CEO of Sigstr, an email signature marketing platform.

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Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

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This message is brought to you by Salesforce.

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Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer