In 2020 much of our life and work is on the go. In normal times we work from coffee shops, bistros, and airports, and we are constantly on the go. And while we’ve all used messaging applications like e-mail, Slack and other forms of technology to stay informed, none of them really keep us connected the way we need to be. Enter Staffbase’s Director of Marketing Jason Etter and President and Co-Founder Frank Wolf, the men who are on a mission to help the forgotten employee. On today’s episode of Marketing Trends, Jason and Frank stress the importance of company culture in today’s digital age, the value of simplistic and meaningful messaging, and why events are the best way to get to and understand your clients.

3 Key Takeaways:

• There is no way to fake company culture anymore, so you have to really commit to treating employees the right way, otherwise, the world will hear about it on multiple platforms
• You have to reach people virtually right now, so you have to find ways to make a meaningful, memorable experience for the people you’re connecting with in the simplest way possible
• One of the most effective ways to market your product and to get people talking to you organically is through events. Events create moments, they create conversations and they get people in a room talking.

—

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.