For a long time, websites have been these sort of digital brochures for companies that simply explain who they are and what they do. But Jaleh Rezaei [Szah-lay Ra-zai-e] believed they could be so much more than that. Jaleh is the CEO & Co-founder of Mutiny, which offers companies the opportunity to personalize their websites for each unique visitor. And when they do that, Jaleh says that the increase in conversions and leads is greater than you could imagine. She explains the process, the results and more on this episode of Marketing Trends.

3 Takeaways:

• The initial set-up of any amount of personalization is hard, and access to engineers is important in order to understand all the aspects of personalization

• The web has been underutilized as a conversion tool in the past — personalization can help change that

• Simple forms of personalization — like adjusting the logos a perspective buy sees when visiting your website — can lead to a huge increase in conversions

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