Micheline Nijmeh is a three-time CMO and currently the CMO of Zscaler. But even 2020 has brought on new challenges for this veteran marketer. On this episode of Marketing Trends, Micheline discusses how she and her team at Zscaler navigated a crisis no one saw coming, why marketing is no longer just about the advertising dollars you spend, and how first-time CMOs can successfully adapt to their new roles.

Key Takeaways

• The biggest change in marketing is data and how marketers use data
• Successful campaigns for a CMO are about messages resonating with customers
• Marketing is no longer about advertising, it’s about engaging with your audience

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