In January, Simon Harrison accepted his new role as Senior Vice President and Chief Marketing Officer at Avaya. Now, a few months into the new position, the world needs his company more than ever. On this episode of Marketing Trends, Simon sits down to discuss how Avaya is changing the way we experience and interact with our devices, how his company is helping others make decisions more efficiently, and why simply delighting a customer is never the path you want to pursue.

3 Key Takeaways

• The omnichannel experience isn’t doing enough to solve the problems of today. Multi-experience -which uses all the ways people interact – is where Avaya is focusing their energy.
• Aim for an effortless experience rather than just a delightful one
• In tough times you need to empower people and remove hierarchical processes, which allows you to move quicker

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