Millennials. The word comes with some strong connotations. But what do millennials actually believe? And how can marketers target them more effectively? To find out, we talked to Nadia Masri. Nadia is the Founder and CEO of Perksy, a consumer insights platform that powers real-time research with millennial and Gen Z audiences through a mobile app.

On this episode, Nadia walks us through her insights on younger consumers, the changing demographic landscape, and how to more effectively engage a target audience.

Links:

For full notes and show notes, click here: http://bit.ly/323tkuH

Nadia’s LinkedIn: linkedin.com/nadiagenevievemasri

Nadia’s Twitter: twitter.com/nadiagenmasri

Perksy: getpersky.com

5 Key Takeaways:

– Marketing can be most successful when it is both strategic and creative.

– Human behavior is basically the same across geographies and demographics. We all like to be engaged and entertained.

– Timeliness is really important. Being able to validate concepts quickly can be very valuable for brands.

– The generalization that millennials are not loyal to brands is a myth. Millennials want to identify with and build with brands.

– “The consumer landscape is dramatically changing. It’s becoming democratized. Now more than ever, consumers have the right to decide if they want to be marketed to.” – Nadia Masri

Bio:

Nadia Masri is a 4-time founder, member of the Forbes 30 Under 30, and current CEO & Founder of Perksy. With a fresh take on understanding the habits, behaviors, and preferences of Gen Y & Z consumers, Nadia is redefining market research for the mobile generation by making feedback the favorite form of engagement.

Prior to Perksy, Nadia founded 3 other companies before studying psychology and marketing at Harvard, which she left early to build Perksy. Nadia is passionate about product innovation, design, and neuroscience.

—

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

—

This message is brought to you by Salesforce.

Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.

Salesforce can help.

We’ll show you how to put each and every customer at the center of your B2B marketing strategy. And you’ll learn how top brands like Lyft approach account-based marketing.

Salesforce. Market to every account. Speak to every buyer.

Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer