When Travis founded Chamber.Media, he did so with the belief that marketing is about people, and he set out to tell the stories about the people behind the brands.
On this episode of Marketing Trends, Travis shares how he approaches marketing, his philosophy on how to approach media content, and much more!
Links:
Full Notes & Quotes: http://bit.ly/2MvCWZH
Travis’s LinkedIn: http://bit.ly/2MrQ4yD
Travis’s Twitter: http://bit.ly/2VTZar6
Chamber.Media: http://bit.ly/33HGVrx
3 Key Takeaways:
– Marketing is not always about what is sexy, it’s about connecting with and relating to the audience.
– Social ads are a great way to reach your target audience, but they’re not the only way and should be used in the context of a wider campaign.
– The biggest challenge in marketing is making people care about ads. Emotion is the key to accomplishing this.
Bio:
Travis is currently the Chief Media Hacker with Chamber.Media. He founded the company is 2014. Travis believe that marketing is about understanding the people behind the brand, and that was his approach to building Chamber.Media. When Travis founded Chamber.Media, he brought with him an incredible amount of experience as he led the social media campaigns for Gone Girl and Kingsman during his time with Fox.
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