Early in her career, Carrie Palin was doing well but wasn’t necessarily on the CMO track. But friends and mentors challenged her to set her sights higher. Since then, she has served as a Chief Marketing Officer three times. Currently, she is the CMO at Splunk. 

On this episode of Marketing Trends, Carrie walks us through her career experiences and explains the leadership lessons she has learned along the way. She talks about the leadership lessons she has learned along the way, how to succeed as a new CMO, what to do when you’re a leader in an organization that’s being acquired, how she evaluates new opportunities, and much more.

Links:

Full Notes & Quotes: http://bit.ly/2ZogfJP 

Carrie’s LinkedIn: linkedin.com/in/carrie-palin-37a1802/

Carrie’s Twitter: twitter.com/carriepsandstad

Splunk: splunk.com/

5 Key Takeaways:

– Results matter. As a leader, one of the first things you should be focused on is measuring and improving your results.

– Marketers can get carried away coming up with new creative campaigns all the time. Consistency matters.

– “Who you work for matters. I will never work for people who aren’t wonderful humans at their core, outside of work.” – Carrie Palin

– Getting into the data is crucial. Carrie always makes sure her CEO is comfortable with her hiring data scientists onto the marketing team before she takes a new role.

– “You don’t have to know everything at the age of 25 about what you want to be in the future, that can ebb and flow over the course of your career. But have the guts to dive in even when you’re not ready.” – Carrie Palin

Bio:

Tara is the founder and CEO of SoulTour and the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. TCI creates customer loyalty/engagement, brand, positioning, and content strategies based on research and deep, human insight. Tara also serves as transition coach to a select few transformational leaders. She delights in helping leaders find the shifts and wisdom to release their limiting factors.

Formerly, Tara was the VP, Marketing for MyFitnessPal, now part of Under Armour. During Tara’s tenure, MyFitnessPal grew from 45 million to more than 100 million users. Previously, Tara created content and marketing strategy for brands including HGTV, ING Direct (now Capital One), Eventbrite, Trulia (now Zillow), Lookout Mobile Security and Chegg. She holds Bachelor’s and Master’s degrees in Psychology, and a Juris Doctorate from UC Berkeley.

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