On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company’s transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly’s unique selling points to all kinds of customers. Plus, Lena discusses her personal values as a leader, the importance of taking accountability, and the need for empathy and compassion in high-stakes environments.

Key Takeaways:

• How Grammarly has transitioned from a consumer brand to an enterprise-ready solution, providing value to customers at every stage of the writing process.
• Why the company’s platform-agnostic approach and seamless integration into various workspaces sets it apart from other AI writing assistants.
• How, as CMO, Lena focuses on balancing top-of-funnel awareness with bottom-of-funnel performance. 
• The importance of creating a culture of transparency and open communication within the company. 
• Why communication is a strategic imperative in business, often overlooked and undervalued.
• The importance of taking personal accountability and showing grace to others in high-stakes environments.

About the Guest:

“Lena has built the marketing function for high-growth Consumer and BtoB SaaS companies. Over the last 20 years, she has scaled high-performing global teams specializing in demand and ABM, lifecycle marketing, PLG and growth marketing, customer experience, brand creative and digital strategy, field and event marketing, and marketing operations and technology. Together with her teams, she crafts stories, leverages data, and creates experiences that grow revenue, drive demand for sales teams, build brands, and delight customers.”

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