Rewards programs can shape consumer behavior, increase customer loyalty, grow revenue, and improve customer satisfaction. But effectively implementing a successful rewards program is much easier said than done. To find out more about the best practices in this important field, we spoke with Leslie McNamara, Managing Director & CMO of Citi Retail Services.

On this episode, she talks about why payment and rewards programs are so effective, how to effectively plan and execute them, what the future will hold for such programs, and much more.

Links:

Full Notes & Quotes: http://bit.ly/2qG63AN

Leslie’s LinkedIn: linkedin.com/in/lesliemcnamara 

Citi Retail Services: citiretailservices.com/index.html

3 Key Takeaways:

– Customer payment and customer loyalty programs allow you to make in-person shopping a more data-rich environment and help you be more effective with your targeting and promotions.

– Integrating your in-person and online shopping experiences is essential for an effective payment and rewards system, and will create a more cohesive brand experience.

– Sales reps form the front lines and determine much of how your brand will be perceived. They need to be highly educated when it comes to payment and loyalty programs.

Bio:

Leslie McNamara is Chief Marketing Officer and Managing Director for Citi Retail Services.Leslie’s role focuses on organically growing the business through Partner, Cobrand and Digital Marketing. Supporting these key growth areas and also reporting to her are Research and Insights, Strategic Communications and Workforce Development.

Prior to this, Leslie served as Head of Business and Market Development for Citi Retail Services, from April 2016 until August 2018. In this role, she was chartered with market-facing activities for Citi Retail Services including Business Development, Research and Insights, Strategic Communications, and Workforce Development. Before assuming this role, she was Citi Retail Services’ Managing Director for Partnership Management, a position she accepted in August 2011. In that role, she provided strategic direction and leadership for Citi’s retail partner private label and co-brand credit card programs. She also headed the company’s field sales and merchant services organizations, which provide day-to-day sales and processing support for the business’ partners’ retail locations.

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