In today’s world, we often do things without even realizing it. We hop in our cars and we rush to the store. We shop, we browse, we touch and feel the products, but often we end up buying that same thing online. Why? Luckily, RRD’s President of Marketing Solutions, Doug Ryan, is here to answer that pressing question. On this episode of Marketing Trends, Doug discusses how the in-store customer experience is shifting toward the virtual world, how something as simple as direct mail can feel so personal, and the three most important things companies can do for their customers during these unprecedented times.

3 Main Takeaways

• The in-store experience is a crucial aspect of the customer journey, it’s now built to drive people in-store and online
• Direct Mail is experiencing a renaissance. It’s becoming an easy way for brands to break through the clutter.
• With everything customers are going through right now the three most important things are the ability to empathize with them, to create a sense of urgency, and a heightened sense of creativity

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