Before the internet and before social media, PR accomplishments were measured in front pages stories and how many headlines you could garner. Today, thanks to the internet and social media, managing your voice and understanding how to effectively reach your audience has changed. Kimberly Jefferson is the Vice President of BLASTmedia and on this episode of Marketing Trends, she explained how to navigate through the challenging world of PR in 2020, including why smaller companies need to understand how to manage their voice, and how being transparent and communicating effectively during a crisis will pay-off in the long run.

3 Takeaways:

• PR is more than putting out press releases. If you’re just putting out press releases, you aren’t doing PR
• When navigating through a crisis, companies need to be transparent and empathetic
• Small companies can’t compete against big brands. You have to find your niche, dig in  and win there

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