On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual storytelling in business publishing, and the role of AI in enhancing creative processes. He emphasizes the need for engaging content that resonates with diverse audiences and shares insights on navigating complex topics while maintaining brand identity. John also offers valuable advice for aspiring creative directors, highlighting the significance of collaboration and design thinking in achieving success.
Key Insights:
- The balance between short-form and long-form content is crucial for audience engagement.
- The need for a design thinking approach in creative roles.
- The selective nature of HBR’s content ensures high-quality, research-based articles.
- Understanding audience needs is key to effective storytelling.
- The significance of collaboration within creative teams.
- How the popularity of topics like Gen AI reflects current audience interests.
- Why creatives should focus on contributing to a larger purpose.
About the Guest:
“John Korpics is a creative professional with more than 25 years of experience in design leadership. He is a creative thinker, as happy managing and mentoring teams as he is doing the work himself. John enjoys solving problems and puzzles, work best under difficult circumstances, and takes pride in doing more with less. He loves using his experience and abilities to tell stories, create unexpected results, and reveal opportunities.
John hss won awards for his work at places like ESPN, Fortune, and Esquire.”
–
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
