Sydney Sloan didn’t fall into marketing accidentally. She always wanted to be in the field and she has been finding success as a marketer ever since graduating from USC. Currently, Sydney is the CMO of SalesLoft, a rapidly-growing start-up, which is constantly changing and challenging itself to keep reaching new heights. One of the main ways she’s helped that happen is by introducing marketing automation. She talks about that process as well as why it’s so important to focus on the customer journey, and much more.

3 Takeaways:

• The entire company should be aligned on your go-to-market strategy
• Peer-review sites and speaking directly to customers is an excellent way to reengage and gather potential material for future products and campaigns
• The CMO should have full visibility of and involvement in how campaigns are impacting the pipeline

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