Jeanne Hopkins is the CMO of Lola.com, and whether she’s marketing her company’s business travel prowess, stepping into the podcast game or baking the best chocolate chip cookies, she has consistently been able to find success. On this episode of Marketing Trends, Jeanne talks about her somewhat circuitous journey to marketing, how she works toward ensuring customer success, and why she believes podcasting is a marketing opportunity too good to be overlooked.

3 Takeaways:

• Business travel is a key area where companies can positively affect employee experience

• Strategically using SEO and the competition can lead to the conversion of otherwise unlikely customers

• Podcasts are under-utilized marketing tools

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