On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte’s US CMO, dives into what it means to be a marketing leader at such a high level. Plus, she discusses the role of data and insights in enhancing creativity in marketing campaigns and she emphasizes the strategic importance of AI in marketing and the need for CMOs to be actively involved in leveraging AI tools.
Key Takeaways:
- Balancing brand and demand is crucial in B2B marketing.
- Making choices based on data is important in a world with limited resources. Data insights are critical in guiding marketing conversations and enhancing creativity in campaigns.
- Collaboration and a culture of innovation are key to success in marketing.
- CMOs should actively leverage AI tools and be involved in shaping AI strategies.
About the Guest:
“Suzanne is the Deloitte Global Chief Marketing Officer (CMO) and Deloitte US CMO, her latest professional adventures in a 20-plus-year career with the firm. As the leader of Deloitte’s integrated brand, marketing, and communications organization, Suzanne challenges her team to push the bounds of creativity and collaboration in pursuit of two intertwined goals: loyal clients and healthy business growth.
Suzanne’s current priorities include modernizing the marketing organization, strengthening the intersections between marketing and sales, and activating Deloitte’s brand in the market in bold and memorable ways. Her trifecta of business, technology, and marketing experience provides the essential foundation for spearheading brand, marketing, and communications in an era of rapid change and groundbreaking innovation. Working with her diverse and talented team, she focuses on using data-driven insights to develop strategies that create meaningful value for Deloitte and its clients.
Lending her voice to broader industry conversations, Suzanne is a frequent speaker on and contributor to issues close to her CMO heart—the importance of having a purpose-driven brand, the influence of creativity in business transformation, keeping creativity at the forefront in times of economic uncertainty, and including the marketing voice in the C-Suite and boardroom.
Suzanne sits on the Board of Directors for the Ad Council and is a member of Adweek’s Diversity and Inclusion Council, an advisory committee launched in 2020 comprising marketing industry leaders who share a collective passion: advancing diversity and inclusion in the marketing ecosystem. She is also a member of ANA’s Global CMO Growth Council where she focuses on helping CMOs leverage data and technology to connect with customers.
An active member of her community, Suzanne is a board member of buildOn West Coast, a nonprofit organization that strives to break the cycle of poverty, illiteracy, and low expectations through service and education.”
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