When Daniel Englebretson took a role with Phononic, he did so specifically with a mind toward “getting a master’s degree in ABM.” Now, two years later, he has used his time to learn how to use ABM to drive exponential growth.

On this episode of Marketing Trends, Daniel shares why ABM is so effective, his best practices for getting the most out of an ABM strategy, and much more.

Links:

Full Notes & Quotes: http://bit.ly/2ImenLZ 

Daniel’s LinkedIn: http://bit.ly/30CFRU4 

Daniel’s Twitter: http://bit.ly/2naOFTk  

Phononic:  http://bit.ly/30O4D3P

3 Key Takeaways:

– ABM is the strategy, not the tactic. How you reach people can change, but the idea of focusing on a few key accounts is fundamental to ABM.

– Daniel uses the TEAM framework for ABM: Target, Engage, Activate, and Measure.

– Different ABM strategies will focus on a different step in that TEAM framework, depending on the needs of the company implementing it.

Bio

Daniel is currently the Director, Growth Marketing and Demand Generation at Phononic. B2B Marketing has changed a lot in the last 10 years, and that has given Daniel a lot of opportunities. Daniel was hired to bring Demand Generation to the company, even if it was not understood to be that at the time. Since 2009, Daniel has built many teams, implemented a lot of technology, and designed countless processes. Through it all, he’s learned first hand to not reinvent the wheel and to always be looking for opportunity to improve.

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