Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.
Tune in to learn:
- (4:07) Demand Generation Insights
- (5:05) Importance of Pipeline Funnels
- (8:17) State of B2B Demand Generation
- (9:43) The Role of Segmentation
- (11:07) Accountability in Marketing
- (14:20) Industries Served by Redwood Software
- (15:51) Automation Maturity Assessment
- (18:14) Impactful Automation Projects
- (20:22) Cloud Transformation Initiatives
- (21:31) Financial Close Process Improvements
- (22:06) Democratization of Automation
- (24:37) AI Integration in Automation
- (26:20)Future of Automation and AI
- (29:07) Team Dynamics and Leadership
- (33:36) Building High-Performing Teams
- (38:28) Sales and Marketing Alignment
- (40:51) Accountability Between CMO and CRO
- (42:38) Final Thoughts and Advice
- (43:37) Lightning Round
About the Guest:
“Bryan Urioste, a visionary marketing leader with over two decades in the tech industry, has held senior marketing roles at companies such as Alert Logic, SolarWinds, and Dell. Now as CMO of Redwood Software, he oversees global marketing initiatives, driving Redwood’s expansion in full-stack automation solutions designed to manage complex business processes in the cloud and on-premises. With a background in revenue marketing, Bryan’s passion lies in creating cross-functional strategies that align sales and marketing goals to yield measurable results. He’s an advocate for agile marketing, B2B demand generation, and the transformative role of automation.”
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