According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business.

On this episode of Marketing Trends, Alex tells us how to achieve this focus, and what kinds of impact it drives. He also talks about incrementality, aligning incentives, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2soiG4r

Alex’s LinkedIn: linkedin.com/in/alexweinstein/

Alex’s Twitter: twitter.com/alexweinstein

Grubhub Website: https://www.grubhub.com/

3 Key Takeaways:

– Marketers need to consider incrementality, or what would have happened had they not taken a given action.

– Great marketing leaders need to create a culture where failure in the pursuit of experimentation is tolerated.

– For marketers to be effective, they can’t just be concerned about their own budgets. They need to be focused on ‘the bigger thing.’

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