Kris Bondi is a multi-time CMO who has been called on regularly for her expertise in crisis communication — including for companies such as Starbucks and other large organizations. Today, she’s doing more of that work than ever, and she wanted to share with listeners some ways to deploy effective and efficient communication tactics during tough times. On this episode of Marketing Trends, she stresses the importance of media relations, the need to understand the proper tone and timeliness of your messages, and emphasizes why you need to always be prepared.

Key Takeaways:

• Responding during a crisis is much more about tone than any other messaging you do
• Emphasizing and acknowledging the situation is one of the most important tactics
• Make sure you are sticking to your message and preparing your executives for all scenarios

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