What is the difference between solid companies and those that dominate their industry with exponential growth? According to Kris Bondi, CMO of LogDNA, it’s the ability to create a movement. On this episode of Marketing Trends, Kris explains why creating a movement is so powerful and how to do it. Kris also talks about her best advice for first CMOs, best practices for creating growth at startups, and much more.

Links:

Full Notes & Quotes: http://bit.ly/2kCB4TE 

Kris’s LinkedIn: http://bit.ly/2lI2l7g   

Kris’s Twitter: http://bit.ly/2k8g2Mj  

LogDNA: http://bit.ly/2k6RIdK 

5 Key Takeaways:

– “I think you need to be passionate about mentoring a team because that’s the only way you’re going to be successful, is by having people who want to come along on the journey with you.” – Kris Bondi  

– It’s important to highlight that marketing isn’t running everything. Don’t forget to shed light on your c-suite partners and sales team, too. 

–  Marketers can’t create messaging and think they’re done. It’s important to follow through and focus on generating leads, opportunities, and ultimately sales.

 – “I think a company can be successful without creating a movement. I no longer think a company can be wildly successful without creating a movement or if they can, it will be for only a period of time.” – Kris Bondi  

– “It’s no longer us and them. It’s more of we’re all in this together, we’re all going along on this journey and you can buy things from me along the way, but we’re all going on this journey and if we end up that you are not buying from me, you still will learn things along the way. You can still get excited.” – Kris Bondi

Bio:

Kris Bondi is currently the CMO of LogDNA, a company that empowers organizations with a fast, scalable, secure way to centralize machine data, gain real-time insights, and pinpoint issues. 

She is an international marketing professional with 20+ years of experience and an expertise in product and brand positioning, GTM, and building hockey stick pipeline. She has led marketing at multiple startups and technology companies, including Neura and Bitnami. In addition, Kris is a frequent presenter and writer on new technology, business growth, and marketing strategies.

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