When it comes to building a team, marketers often place the majority of their focus on getting the right people. But putting them in a role and situation is just as important, according to Katrina Wong, VP of Marketing at Hired.

On this episode of Marketing Trends, Katrina discusses how to build a team with a growth mindset. She also discusses other important topics like the convergence of B2B and B2C marketing, using performance language, and much more.

Links:

Full Notes & Quotes: http://bit.ly/2YThLHS

Katrina’s LinkedIn: linkedin.com/in/katrinawong11

Katrina’s Twitter: twitter.com/katchmesocial 

Hired’s Homepage: Hired.com

Open Marketing Operations Position @ Hired: https://hrd.cm/2GZhLvx

5 Key Takeaways:

– Don’t think in B2B or B2C, think in B2H (business to human). Every buyer is a human with emotions and a desire to be “delighted.”

– Performance language is a practice that allows marketers to create a culture of accountability.

– It’s important to have a growth mindset. Look for ways to improve, even when you’re succeeding.

– In order for data and insights to be useful, they have to be digestible by stakeholders outside of marketing.

– It takes really purposeful effort in order to find diverse talent.

Bio:

Katrina Wong is the VP of Marketing at Hired. She has spent 15+ years in a variety of customer facing roles including marketing, go-to-market, and revenue growth for B2b and B2B2C SaaS and Enterprise software companies.

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