Last week, Salesforce released its State of Marketing Report and we wanted to dive deep into some of the insights it held. To do that, we called our friend Jamie Moldafsky, the CMO of Wells Fargo, who joined us to break down some of the key points of the report and how the findings may have shifted due to the COVID-19 pandemic that has affected industries around the world. Jamie talked about budget, innovation, engaging with customers and how all of those areas have been impacted in these extraordinary times.

Main Takeaways:

• Budgets may be held flat, but the areas that are seeing more money revolve around listening to the customer and communicating effectively
• Creating a cohesive journey is more important than ever as more and more people are spending the majority of their time on devices
• Even though personalized, one-to-one communication is the goal, customers still want to feel part of a larger community
• Data is integral in understanding where your customers are in terms of state of mind and needs

If you would like to access the full State of Marketing Report visit salesforce.com/stateofmarketing or text ‘marketing’ to 38767 (US Only)

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