Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.

Tune in to learn

• How fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.
• Why data management and compliance are critical for businesses preparing for funding
• How a fractional CMO can help bridge the gap between investors and marketing teams
• Why defining a clear scope of work is crucial for successful fractional engagements
• How AI can streamline operations and enhance marketing strategies

About the Guest:

“My superpower is helping B2B CEOs and CMOs navigate hypergrowth. When you move quickly from one stage to the next, your leadership team hasn’t always seen the next patterns. I have. I’ve been a successful executive at companies from startup to Fortune 500. As an advisor, I see into a dozen companies simultaneously and bring insights and frameworks from their hard-earned lessons. I know how to operationalize the chaos of scale. I’m a second set of eyes to help see around corners. I’m an expert in product-led growth AND enterprise sales motions. I’ve sold to all types of audiences, grown companies from single to multi-product, rebranded companies, created categories, gone global, worked on product strategy and roadmaps, fixed messaging, fixed demand gen, dealt with security breeches, corporate ESG, and led dozens of planning and strategy offsites.

Specifically, I led Atlassian’s marketing team through rapid expansion from unknown startup to successful public company. Along the way, I helped expand to new markets, rapidly built out my team, and led us through an incredibly successful IPO. Previous to that, I ran global awareness advertising for Oracle, spending $40-60M/year, and writing ads with Larry Ellison for the front page of the WSJ. I was the CMO of a social impact company and started one of the tech industry’s most impactful philanthropy movements, Pledge 1%.”

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