As a marketer and entrepreneur, Seth Farbman has helped to shape and transform some of the most recognizable brands. Seth Farbman was the former chief marketing officer for Spotify, the world’s largest music-streaming service. He had overall responsibility for the Spotify brand, the customer experience, and all marketing and external communications worldwide, across more than 50 countries and with a customer base of more than 75 million. 

Before Spotify, Seth was the CMO for Gap, driving a turnaround that increased the company’s share price almost threefold. He was also the co-founder and president of OgilvyEarth. Farbman was named one of Forbes’s 10 Most Influential CMOs in the World and one of the Top 50 Most Creative People by Ad Age.

On this episode, Seth shares some of the lessons he has learned during his career, including how to build a brand that connects emotionally and establishes trust with people, and how to lead a brand transformation.

Links:

Full Notes & Quotes: bit.ly/2lYNgP2

Seth’s LinkedIn: https://www.linkedin.com/in/sfarbman/

Seth’s Twitter: https://twitter.com/sethfarbman

Spotify: https://www.spotify.com/us/

Bio: 

Seth Farbman was the former chief marketing officer for Spotify, the world’s largest music-streaming service. He had overall responsibility for the Spotify brand, the customer experience, and all marketing and external communications worldwide, across more than 50 countries and with a customer base of more than 75 million. 

Before Spotify, Farbman was the CMO for Gap, driving a turnaround that increased the company’s share price almost threefold. He was also the co-founder and president of OgilvyEarth and led marketing teams at several US wireless carriers, now Verizon Wireless and AT&T Wireless. Farbman was named one of Forbes’s 10 Most Influential CMOs in the World and one of the Top 50 Most Creative People by Ad Age.

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