On this episode, Keri McGhee, CMO of Attentive, discusses the role of finance in marketing, staying current with new tech trends, the balance between AI and human touch, the blurring lines between B2B and B2C marketing, and building high-performing teams. She also emphasizes the importance of putting the customer first and being the voice of the customer in all marketing strategies.
Tune in to learn:
- The Role of a CMO and the Importance of Storytelling
- Balancing Short-Term Results and Long-Term Brand Building
- Building Trust with the C-suite and ELT
- Connecting with Key Roles in the Industry
- Staying Current with Tech Trends
- The Importance of Personalization and Emotional Connection
- Balancing AI and Human Touch
- Using AI in Marketing
- Building High-Performing Teams
About the Guest:
“Keri McGhee is the CMO at Attentive, the AI marketing platform for leading brands. She leads strategic global marketing to further build the Attentive brand, overseeing product marketing, revenue marketing, events, partner marketing, communications and content, and brand creative.
Keri’s past experiences include leading marketing at various start-ups and as a senior director at Zillow, where she led the B2B marketing team responsible for strengthening partner loyalty and experience for 60,000+ real estate partners. She got her start in tech at Expedia leading both consumer and corporate travel marketing teams.”
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