Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today’s marketing landscape. What should leaders be wary of, and how can they harness AI’s power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts.
Tune in to learn:
- Why feedback is essential for growth, even if it feels uncomfortable.
- How AI is transforming marketing, but why caution is needed to avoid over-reliance.
- How personalization at scale is now achievable with AI tools.
- Ways advisors can provide valuable perspective and support to C-suite leaders.
- How the landscape of marketing is changing.
- Why hyper growth is often driven by product quality rather than marketing alone.
- How AI’s impact on consumer behavior is reshaping traditional marketing models.
About the Guest:
“My superpower is helping B2B CEOs and CMOs navigate hypergrowth. When you move quickly from one stage to the next, your leadership team hasn’t always seen the next patterns. I have. I’ve been a successful executive at companies from startup to Fortune 500. As an advisor, I see into a dozen companies simultaneously and bring insights and frameworks from their hard-earned lessons. I know how to operationalize the chaos of scale. I’m a second set of eyes to help see around corners. I’m an expert in product-led growth AND enterprise sales motions. I’ve sold to all types of audiences, grown companies from single to multi-product, rebranded companies, created categories, gone global, worked on product strategy and roadmaps, fixed messaging, fixed demand gen, dealt with security breeches, corporate ESG, and led dozens of planning and strategy offsites.
Specifically, I led Atlassian’s marketing team through rapid expansion from unknown startup to successful public company. Along the way, I helped expand to new markets, rapidly built out my team, and led us through an incredibly successful IPO. Previous to that, I ran global awareness advertising for Oracle, spending $40-60M/year, and writing ads with Larry Ellison for the front page of the WSJ. I was the CMO of a social impact company and started one of the tech industry’s most impactful philanthropy movements, Pledge 1%.”
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