Life is always throwing us curve balls that we need to adjust to — Ryan Carlson knows that. Ryan is the CMO of Okta, and recently he and his team had to deal with one of the toughest curveballs they’ve ever faced. Ryan sat down with Marketing Trends and discussed how Okta took a 6,000-person conference and pivoted to a virtual event on short notice. Ryan also touched on how he sees events adapting to a new normal and how Okta has permanently changed its strategy moving forward.

3 Takeaways:

• In the future, there will be hybrid virtual and physical events that utilize the lessons we’re learning right now

• Working remotely has changed things in a way that will never change back

• Keeping your eye on the long-term helps you make decisions in the short-term

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