When you think of online advertisements, what comes to mind? Pop up ads? Pre-roll ads that run before your Youtube videos? Maybe a huge banner ad that runs across your favorite website? These are the typical, easy, go-to ads many companies are leaning toward. But according to James Avery, the CEO of Adzerk, there’s a better way — one that will lead to more return on investment and will be important in a third-party-cookieless world. He explains it all on this episode of Marketing Trends.

3 Takeaways:

• Marketing to developers and engineers is all about authenticity

• APIs and first-party advertising provide the opportunity to generate more ROI than traditional banner-ad marketing

• The removal of third-party cookies will create a higher premium on first-party publisher data

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