On this episode, Janet Cinfio, Chief Information Officer of Acxiom, discusses the company’s role in marketing intelligence and data management, the importance of balancing privacy with personalized marketing experiences, the need for responsible innovation in technology, and the significance of encouraging diversity in STEM careers.

Tune in to learn:

• Personalization in marketing is crucial for consumer engagement.
• Brands are closer to understanding consumer preferences without identification.
• How Acxiom employs machine learning for data preparation and real-time insights.
• Privacy by design is integral to Acxiom’s solutions.
• Diversity in STEM is essential for innovation and growth.
• Investing in young people’s interest in STEM is vital for the future.
• Collaboration between technology and business strategy is key.

About the Guest:

“Janet Cinfio serves as Chief Information Officer and Chief Security and Compliance Officer at Acxiom. She leads the overall information technology strategy for the company as well as directing teams in the specific areas of architecture, cloud platform, enterprise applications, infrastructure, operations, security & risk management as well as technology procurement. With years of experience in the high-tech industry, Janet is a transformational leader known for building global forward-thinking technology teams. A passionate and vocal advocate for inclusivity, Janet is a co-founder of the Acxiom Women LEAD Business Resource Group (BRG), a founding member of Acxiom’s IDEA (Inclusion, Diversity, Equity and Awareness) Council, and proudly serves as Executive Sponsor for Acxiom’s Pan Asia and LGBTQ+Acxiom BRGs. Janet is a champion of STEM (Science, Technology, Engineering and Math) education and contributes her leadership to Girlstart and Girls of Promise as strategic planning advisor, board member and steering committee member.

Prior to her current role, she Janet was Vice President of IT, leading the Infrastructure and Operations teams at Acxiom. Before Acxiom, Janet held various positions at Electronic Arts, including VP of Digital Platform Infrastructure and Operations, and served as CIO for Esprit de Corp.

Janet holds a bachelor’s degree in business administration from Georgetown University and lives in Austin, Texas.”

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