There’s a saying that every company is slowly becoming a software company. But what might be just as true is in that every company is slowly becoming a publisher as well. After all, websites and blog posts are published at unthinkable rates, and photos and videos are created and distributed just as fast. With so many varying degrees of content floating around the universe, it’s more important than ever before to effectively manage and distribute your content.

“There’s definitely other features that you get with this, but it’s the delivery part, which is different. You manage like you put in your content models, and you put your content into our system, it’s all in the cloud. Our customers don’t have to install and manage any infrastructure. You just model your content, and you put it on our systems. [On]the delivery side, you can pick whatever channel. You can think about the channels, and the channels they’ve exploded. It’s not just the web, but it’s mobile, kiosks, watches and digital signages. All that can be done using Contentstack.”

Nishant Patel is the Founder and CTO of Contentstack, an API-first headless content management system designed to deliver first-class digital experiences by providing and easily creating and delivering content that allows users to get work done faster. On this episode of IT Visionaries, Nishant goes under the hood and explains how the Contentstack system integrates with various products to publish and produce content at a moment’s notice and why companies are finding that to be a critical part of their success.

Main Takeaways

• All in One Place: As the arms race for content delivery ramps up, having a secure and safe place to store and manage your content is increasingly important. An added benefit of Contentstack is while it can store your content, it can also deliver that same content across various channels, such as web, mobile, and digital signage 
• Democratizing Content: One of the biggest issues within large corporations is the ability to make content accessible to their various teams across the world. With Contentstack, users have the power to instantly upload and share their content for anyone associated with the organization, whether that be domestic or international. The second the file is uploaded to the system, anyone with access to publishing abilities then possesses the power to deliver that content at scale.
• Can You Tag Me in That? Every day millions of images and videos are uploaded to websites and systems but are never tagged or ID. Contentstack, thanks to its A.I. and machine learning techniques, has the ability to instantly identify and tag hundreds of millions of images. So if someone needs a picture of a yellow lab with a Coke, the system can instantly cycle through its system to find those pictures.

For a more in-depth look at this episode, check out the article below.

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Article

There’s a saying that every company is slowly becoming a software company. But what might be just as true is in that every company is slowly becoming a publisher as well. After all, websites and blog posts are published at unthinkable rates, and photos and videos are created and distributed just as fast. With so many varying degrees of content floating around the universe, it’s more important than ever before to effectively manage and distribute your content.

“There’s definitely other features that you get with this, but it’s the delivery part, which is different. You manage like you put in your content models, and you put your content into our system, it’s all in the cloud. Our customers don’t have to install and manage any infrastructure. You just model your content, and you put it on our systems. [On]the delivery side, you can pick whatever channel. You can think about the channels, and the channels they’ve exploded. It’s not just the web, but it’s mobile, kiosks, watches and digital signages. All that can be done using Contentstack.”

Nishant Patel is the Founder and CTO of Contentstack, an API-first headless content management system designed to deliver first-class digital experiences by providing and easily creating and delivering content that allows users to get work done faster. On this episode of IT Visionaries, Nishant goes under the hood and explains how the Contentstack system integrates with various products to publish and produce content at a moment’s notice and why companies are finding that to be a critical part of their success.

With a background in digital experiences from his time with Built.io, Patel knew how to construct platforms that were designed to streamline the user experience. So, when he decided that it was time to tackle the struggles that many marketers feel when attempting to optimize their content for various forms of media, including web, mobile and kiosks, he knew Contentstack needed to be able to do two things: it needed to be easily accessible to various individuals regardless of their location, and the program needed to be able to scale at a moments notice. 

To accomplish that feat, Patel knew the program needed to be 100% cloud-native, thus allowing Contentatck the ability to manage and deliver a client’s needs with the single push of a button. However, what separates its technology from competitors is the way that content is delivered. 

“Our customers don’t have to install and manage any infrastructure,” Patel said. 

Patel said that when he and his team designed the product, it had to be built from the ground up. So, not only did they have to focus on the front-end experience, meaning how users would navigate through an interface, but also had to understand how they could cohesively get the product to work seamlessly with other content management systems. 

“From our customers’ perspective, they only see one service, which is managing content and delivering content,” Patel said. “Internally under the hood, we have a bunch of services that make up the content stack. On the other side, our customers can use the content stack as a service and then combine that with other technologies, search technologies, ecommerce technologies, and then put it all together and compose it together.” 

Search is one of the most intriguing aspects of Contentstack’s abilities. After all, every day, millions of photos are uploaded to servers and websites. But sourcing those photos based on very specific criteria remains one of the more difficult aspects of targeted content creation. According to Patel, if someone wanted to search Contentstack’s system based on certain tags, the platform’s A.I. and machine learning algorithms would be able to identify whatever it is the searcher is trying to find.

“We give the customers the option to use whatever A.I. or machine learning algorithm they want to use to tag those assets,” he said. “You have to give them that flexibility.” 

While Contentstack remains new to the market, Patel believes that the company is on track to redefine the way content is delivered across various platforms. And while the focus at the moment remains on effectively pushing content, Patel believes that his team have just scratched the surface of what’s to come.

“I truly still believe we’re still in the early adoption phase,” he said. “We’ve seen a crazy amount of growth, but we don’t want to take our eyes off of what we have built. The headless CMS, we want to be very laser-focused on that and continue to keep improving and providing tools for the next big set of companies that will migrate to this technology. In my opinion, this is the only way to move forward.”

To hear more about Contentstack and the advantages of headless CMS systems, check out the full episode of IT Visionaries.

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To hear the entire discussion, tune into IT Visionaries here.