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The speed of search has altered our expectations when it comes to conducting research. We can search peer reviews for just about anything, but not enterprise software, not distributed working models, and definitely can’t easily research and search peer reviews on custom implementations, how to best work with a CEO, impacts of work from home initiatives, and other CIO and CTO interests.
Meet Pulse Q&A is looking to change that. Pulse QA is the research platform designed and dedicated to helping CIOs and technology leaders make smarter decisions through the power of crowdsourced data, and it starts with building a massive powerful community of the top CIOs and CTOs in the industry.
“The best way to describe Pulse is what Google is to search, Pulse is to research. People have gotten really used to being able to do a search and come up with fast, accurate, and free result. Informed decisions and research on the other hand is extremely hard where you have to set up an account, become a master in how to do surveys, figure out how to contact the right people, especially on the B2B side this is even more challenging.”
Mayank Mehta, Founder and CEO of Pulse Q&A, wants to close the gap between search and the latency of crowdsourced data. The goal: Get back real results, in real-time to help leadership executives make better and more informed decisions. On this episode of IT Visionaries, Mayank discusses the platform and all of its benefits, and he gives some insight into some of the top conversations CIOs are having today.
Main Takeaways
- Do You Have Two Forms of ID? By sourcing and authenticating real CIOs, members of the C-Suite are able to confidently ask their peers questions, while gaining insights and information about struggles and solutions that other members have experienced. And this is all data that is not available or difficult to source on other platforms such as Twitter and LinkedIn.
- Data and Real-time Responses: By limiting the people allowed in these communities to CIOs, Pulse Q&A has the ability to collect valuable insights while turning around real-time responses in order to give the question asker, actionable insights at the speed of search.
- The Three Big Issues: There are three main challenges that CIOs are facing today. The first is how businesses will effectively return to normal after the pandemic subsides. The second is digital transformations and how businesses can get actionable ROI from their technology stacks. And lastly, how to source through the endless amount of vendors in the space today.
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For a more in-depth look at this episode, check out the article below.
The speed of search has altered our expectations when it comes to conducting research. We can search peer reviews for just about anything, but not enterprise software, not distributed working models, and definitely can’t easily research and search peer reviews on custom implementations, how to best work with a CEO, impacts of work from home initiatives, and other CIO and CTO interests.
Meet Pulse Q&A is looking to change that. Pulse QA is the research platform designed and dedicated to helping CIOs and technology leaders make smarter decisions through the power of crowdsourced data, and it starts with building a massive powerful community of the top CIOs and CTOs in the industry.
“The best way to describe Pulse is what Google is to search, Pulse is to research. People have gotten really used to being able to do a search and come up with fast, accurate, and free result. Informed decisions and research on the other hand is extremely hard where you have to set up an account, become a master in how to do surveys, figure out how to contact the right people, especially on the B2B side this is even more challenging.”
Mayank Mehta, Founder and CEO of Pulse Q&A, wants to close the gap between search and the latency of crowdsourced data. The goal: Get back real results, in real-time to help leadership executives make better and more informed decisions. On this episode of IT Visionaries, Mayank discusses the platform and all of its benefits, and he gives some insight into some of the top conversations CIOs are having today.
So what makes Pulse different from other social media platforms such as Linkedin or Twitter where users can pose questions at will? Well, it starts with how Pulse implements guardrails and authenticates its communities to ensure that the questions a CIO is posing are actually answered by another CIO.
“The power of the crowd and the platform Pulse connects [you to other executives], it’s not analysts that you’re learning from,” Mehta said. “It’s actually your peers that have been verified and brought into the networks. So when you do ask a question and when you want to know details about something, that actually goes out to the right people, they come in and the answer and you get that data back in real-time.”
Currently, Pulse authenticates and connects C-level executives within its platform, including CIOs, CTOs, CISOs, and COOs. But the goal is to continue to expand the platform so that other members of leadership have access to similar data. But the company also works with enterprises as well.
“There are two primary differences in how users on the community side use it versus customers on the platform side,” he said. “Users can actually see who each other are and come in and ask questions for free using our point system. On the other side, customers need to be paying a subscription. Once they are on board as a customer, we anonymize all of this insight and data so they can tell using the metadata that we provide from the platform, at least what people are saying and how that can help them influence their go-to-market strategy or content strategy.”
So what type of conversations and questions are being asked on the platform? According to Mehta, over the last year, the dialogue has shifted dramatically and has now focused on a few core areas.
“There are three challenges that CIOs are talking about today,” he said. “First and foremost is how is the business going to come back from this pandemic? And that has cultural issues, that has people issues, that has process issues and challenges. And some of the best CIOs out there are just mindful of not just the status quo, but how they can continue to run operations on a daily basis so that the business has continuity. But beyond that, they’re thinking ahead about how we get people to come back? What does that look like? How do we do it safely while making sure the business is running smoothly and, in fact, growing as part of that? So that’s number one. Number two is digital transformation. A lot of the great CIOs out there will tell you it is a people process and then technology. Moving to the cloud is not equal to digital transformation. That’s not magically going to drive a lot more revenue. It actually means taking advantage of new technologies to drive more revenue. And it’s a business conversation that is being led by technology leaders. And thirdly is making sure that they are able to play that core technology provider role, be it by making sure that costs do go down.”
While more conversations surely happen across the platform, Mehta stressed that the company still has room to improve in some capacities, including the quality of data it is able to collect and then provide to its customers, and the speed at which they turn the results around.
To hear more about how Pulsa Q&A is building a modern-day social media platform for C-Suite executives, check out the full episode of IT Visionaries.
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To hear the entire discussion, tune into IT Visionaries here.
