Are traditional metrics like ROI failing to capture the true value of experience? Sujay Saha, President of Acquis Cortico-X, challenges the status quo and argues for a new framework: return on experience. He explains why focusing solely on monetary returns can be detrimental and how a broader perspective can lead to sustainable success. Plus, Sujay debunks common myths surrounding AI in the workplace and discusses how to approach digital transformation with a values-driven mindset.
Tune in to hear about:
- Why return on experience (ROX) is crucial for organizations.
- How emotional engagement among employees enhances customer engagement.
- Why metrics like Net Promoter Score are essential but should not overwhelm organizations.
- How experience management is becoming a recognized sub-industry.
- Why understanding the drivers of experience can lead to better outcomes.
- Why purpose should drive profit, not the other way around.
- Ways to empower employees to make decisions that align with company values.
- Why customer experience must be connected to tangible business value.
- How boundaries in AI usage can foster creativity and innovation.
About the Guest:
“Sujay Saha is the Founder & President of Cortico-X, a boutique experience-led Strategy & Transformation firm.
With over two decades of leadership experience, Sujay has helped senior leaders across industries drive customer focus as a differentiator to sustainably grow. This is his passion.
Since its founding in 2022, Sujay has quickly positioned Cortico-X as a trusted partner in experience strategy and innovation that partners with industry giants and technology trailblazers to incubate and commercialize solutions that propel digital evolution. The results speak for themselves—20 clients within two years in a rather unfavorable economy!
Before incubating Cortico-X, Sujay was a Partner at PricewaterhouseCoopers (PwC) – a Big Four consulting firm. As a leader in PwC’s Silicon Valley office, he helped many of the world’s top brands leverage experience as a growth engine and competitive differentiator.
A self-described ‘experience activist,’ Sujay is fervently committed to a human-centric approach to business. His career is a testament to his belief that profound customer and employee experiences are the bedrock of sustainable and profitable business models.
Sujay has formulated and extensively published inspiring concepts, such as Return On Experience (ROX). He is now channeling his expertise into writing a book that explores innovative strategies for businesses to deliver exceptional experiences that are socially responsible and beneficial to all stakeholders.
Sujay’s unwavering dedication to enhancing how businesses interact within their ecosystems inspires those around him, positioning him as an inspirational leader within the Cortico-X family, our clients, and beyond.”
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