Mazda is redefining customer experience by putting humans at the center of everything it does. On this episode, Brad Audet, CMO of Mazda Americas, shares insights on how emotional connections and personalized experiences can drive brand loyalty and business success. Plus, he explores the importance of human connection in business and how it can transform customer experiences.
Tune in to hear about:
- Customer Experience as a Competitive Differentiator
- Omotenashi: The Concept of Radical Hospitality
- The Importance of Emotional Connection
- Bringing Human Connection into Business
- The Role of Technology in Enhancing Human Experience
- The Balance Between Technology and Human Touch
- Listening vs. Hearing in Customer Interactions
- The Importance of Tonality in Communication
- The Role of CMOs in Sustainable Development Goals
About the Guest:
“Serving as the chief marketing officer of Mazda North American Operations (MNAO), Brad Audet is responsible for leading a nimble, responsive marketing organization that builds Mazda’s brand value and drives meaningful, personal connection between Mazda and its customers. As a part of the U.S. leadership team, he engages across the organization to deliver products and campaigns that will propel the company into its next 100 years. This role also leads him to partner with Mazda’s exceptional dealer network to create an engaging customer experience that is uniquely Mazda.
Audet joins MNAO with more than 29 years of considerable marketing experience. Most recently, Audet spent seven years as the EVP of Garage Team Mazda (GTM), WPP’s bespoke integrated marketing agency for Mazda. Audet led marketing transformation for GTM and served as a strategic counselor to the Mazda executive team.
Audet attended Oakland University where he earned a bachelor’s in communications. He resides in Southern California.”
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