Is your company truly listening to its customers, or are you just paying lip service? On this episode, Michelle Engel, Chief Product Officer at UserTesting, challenges the status quo of customer feedback and discusses the pitfalls of ignoring customer insights. She shares key strategies that top brands use to ensure their offerings resonate with real users and explains the transformative power of truly understanding your audience.

Tune in to learn:

• How integrating human insights can transform customer experiences
• Why data alone doesn’t explain customer emotions and experiences
• Why personalization is key to addressing diverse customer needs
• How integrating customer insights across departments enhances strategy
• How AI can significantly speed up the process of gathering insights
• Ways technology can transform customer interactions for the better

About the Guest:

“Michelle is passionate about building great products and working with amazing people. Over her career she has worked in a range of industries including Financial Services, e-Commerce, Email Marketing and Digital Marketing. 

In addition to building great product and marketing organizations, Michelle spends time with her family and friends, travels and volunteers on the board of Girls on the Run of the Triangle.

Michelle is a seasoned veteran of the startup and technology space with more than 20 years of experience building products and go-to-market strategy at JP Morgan, iContact, ChannelAdvisor and MaxPoint (acquired by Vericast). She holds a BA in Economics and International Relations with a minor in Japanese from Bucknell University and an MA in Economics from New York University. Michelle’s team at UserTesting spans product management, design, and UX research.”

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