On this episode, Amanda Teder, Executive Vice President of Marketing at Generac, discusses the company’s evolution from a generator manufacturer to a total energy solutions provider and she highlights the importance of customer experience and how Generac is adapting to changing consumer needs. Amanda and Lauren also dive into the role of AI in customer service, the significance of sustainable energy solutions, and the strategies for gathering customer insights.
Tune in to learn:
- Trends in the energy space
- Proactive customer engagement strategies
- The role of AI in customer service
- Balancing marketing and customer experience
- Strategies for gathering customer insights and feedback
- Advice for customer experience leaders
About the Guest:
“Amanda Teder joined Generac as Executive Vice President – Marketing in November 2022. Ms. Teder comes from Michelin, North America, where she served as Vice President Consumer Marketing in 2020 and 2021. Previously, Ms. Teder held multiple leadership roles at Procter and Gamble over almost 20 years including leading North America Oral-B and leading North America Retailer Marketing across the company’s brands and retailers. Ms. Teder holds a Bachelor of Science degree from Purdue University and an M.B.A. from the University of Chicago.”
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