On this episode, Andrea Sengara, the Head Of Marketing, Campari America, discusses the importance of storytelling in marketing and how it can create an emotional connection with consumers. She shares examples of how Campari brands like Wild Turkey and Grand Marnier use storytelling to honor their rich history and engage consumers, and she talks about the balance between art and science in designing customer experiences and the importance of personalization and data-driven decision-making.

Tune in to learn:

• How to create experiential moments and partnerships
• The importance of connecting with Gen Z through authenticity and experiences
• Why you should be balancing art and science in designing customer experiences
• Hot to think about personalization and data-driven decision-making

About the Guest:

“Andrea Sengara, who is leading the charge on creating a perfect ‘recipe’ for marketing opportunity and growth that redefines the very essence of brand storytelling and consumer engagement at the company.

Andrea joined Campari America in 2020, with more than two decades of experience within the beverage alcohol industry, including over a decade implementing innovative strategies in senior leadership roles across Diageo, Combs Enterprises, and most recently Moet Hennessey LVMH. 

She oversees all facets of marketing for Campari Group’s premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey® – from groundbreaking innovation to digital transformation. 

Andrea serves as a member of the Masters Circle for the Chief Marketing Officer Growth Council for the Association of National Advertisers (ANA) and is also involved with AdWeek as a mentor for their Executive Mentorship Program, and an industry thought leader as a member of Adweek’s CMO Moves and Innovator groups.”

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