On this episode, Eli Weiss, VP of Retention Advocacy at Yotpo, discusses the evolving space of customer experience and SaaS, emphasizing the importance of kindness and humility in the industry. He also discusses the importance of personalization in CX and retention, and highlights the value of leveraging data to create targeted messaging and improve the customer journey.

Tune in to learn:

• The Importance of Retention
• Finding the Balance in CX Strategies
• The Value of Great CX and Missed Opportunities
• Businesses’ Perception of CX
• The Role of AI in Improving CX
• The Power of Personalization
• The Future of Messaging
• Trends in CX and Retention
• Elevating the CX and Retention Conversation

 

About the Guest:

Eli has spent the last decade building and operating early-stage startups. He is particularly known for my work around the convergence of Customer Experience and Customer Retention at DTC brands such as Jones Road Beauty, OLIPOP, and many more. 

After years of building brands that put the customer first, he switched to the tech side to help build the future of Customer Retention at Yotpo.

—

If you found this episode insightful, please rate us on Spotify and Apple Podcasts.

Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1

—

How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more.

—

Mission.org is a media studio producing content alongside world-class clients. Learn more at http://www.mission.org.