On this episode, Dane Howard, VP of Product Design at G2, discusses the impact of design on customer experience in software and he emphasizes the importance of trust and transparency in a software marketplace like G2, where reviews play a crucial role. Plus, Dane shares insights on creating alignment and collaboration among teams, the power of storytelling in design, and the value of customer journey mapping.
Tune in to learn:
- The Impact of Design on Customer Experience in Software
- Why You Should Be Bridging the Gap: Designing for Buyers and Sellers in a Marketplace
- The Role of Empathy and Emotional Connection in Design
- How to Create Alignment and Collaboration Among Teams
- The Power of Storytelling in Design
- How to Break Down Silos with Customer Journey Mapping
- The Importance of Reducing Friction and Increasing Delight
- The Power of Useful Artifacts
Mentions:
About the Guest:
“Dane is a strategic design leader and co-founder with two successful exits. I’m an advisor and executive coach, specializing in critical transitions. He has led globally distributed teams for world-class products, services, and brands while focusing on scaling the design process across multiple business domains for growth-stage companies and beyond
Dane co-founded a start-up in 2006, which was acquired in 2008 by eBay. He has had the pleasure to build, grow & lead teams for both start-ups and big companies.
Dane has worked on an international scale with CEO’s and Product leadership, has led teams 8-55 for Microsoft, BMW, Major League Baseball, Quokka Sports, NBCOlympics, eBay, Trov, Samsung NEXT, and Amazon. He has built and launched global experiences in several countries, and have garnered several prestigious awards in design & marketing.
Dane believes that stories build in strength with re-telling. It is the product & brand stories that become the reason we all move forward together.
He is also an author, speaker, artist, and father, and the author of ‘The Future of Memories’ and advisor to ‘standbeautiful.me’, an anti-bullying movement promoting the acceptance of self and others.”
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