On this episode, Alison Lindland, the CMO of Movable Ink, discusses the impact of AI on marketing teams and she emphasizes the need for teams to adapt to the changing landscape and support their clients throughout their journeys. Alison also shares insights on the company’s customer advisory board and the value of collaborating with clients to drive product innovation.

Key Takeaways:

• How Movable Inc. utilizes AI technology to optimize campaigns and explore new categories for individual recipients
• How AI is changing the work and structure of marketing teams, requiring them to adapt and support their clients through change management.
• Why employee experience is a key factor in delivering a great customer experience
• Why marketing leaders need to be comfortable with change if they want to succeed in the AI-driven landscape.

About the Guest:

“As the Chief Marketing Officer of Movable Ink, one of the world’s leading SaaS MarTech platforms which uses automation and AI to personalize customer engagement, Alison leads the Marketing, Outbounding, Brand and Strategy Teams. With over two decades of experience in the SaaS industry, Alison has a proven track record of delivering on goals, leading successful teams, managing executive relationships, and launching award-winning marketing omnichannel programs for some of the largest and most successful brands in the world.

Alison joined Movable Ink as the 14th employee in 2012, and, since then, has held various leadership roles across the Client Experience, Strategy, Communications, and Product Marketing functions. I am proud to serve as the executive sponsor of our global Customer Advisory Board, a highly selective group of senior marketers from our most innovative clients. She is also the founder of the incredibly active women’s ERG, Movable Pink. 

Her mission is to empower marketers to realize their potential with Movable Ink’s technology.”

—

If you found this episode insightful, please rate us on Spotify and Apple Podcasts.

Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1

—

How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more.

—

Mission.org is a media studio producing content alongside world-class clients. Learn more at http://www.mission.org.