Amazon has been a giant in the ecommerce retail media world for years. Ideoclick is guiding brands through that landscape and Anne Zybowski, Vice President of Strategy and Client Development at Ideoclick, is helping lead the way. She explains it all on this episode.
Tune in to learn:
- A high-level look at the world of retail media (13:18)
- How to invest in foundational aspects that are important now versus building for and betting on the future (21:15)
- What impact will the metaverse have on brands? (24:00)
Anne Zybowski is Vice President of Strategy and Client Development at Ideoclick, an e-commerce optimization platform that helps brands sell on Amazon and beyond. Anne recently joined the company and is responsible for leading the development of holistic e-commerce and omnichannel strategies for clients. She previously spent over five years at Clorox, helping build the brand’s omnichannel and digital shelf capabilities. Prior to joining Clorox, she spent more than 11 years at Kantar Retail working retail insights, strategic planning, and design.
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