Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. Tune in to hear her unique perspective on how to win by utilizing technology in retail. Tune in to learn about:

• Jenna’s experience as a rugby player (2:15)
• What Jenna describes as SNIPES’ “hype selling” model (11:30)
• About Jenna’s journey from tech to retail (15:00)
• How tech investments add incremental value to SNIPES (27:48)

Mentions:

• Brigitte Cooperman, COO of Snipes 
• Jimmy Jazz
• “Five Dysfunctions of a Team” (Book by Patrick Lencioni)
• “My Life in Full: Work, Family, and Our Future” (Book by Indra Nooyi)

About the Guest: Jenna Posner is the Chief Digital Officer for SNIPES. Previously, she was a Senior Account Executive for the New York Press, an Interactive Developmental Executive at Getty Images, a professional Rugby Athlete for the USA Rugby Team, a Business Development Director for Pushkart, and a Manager and a Mid-Atlantic Director of Sales for LevelUp. She then was the VP of Strategy for Curalate, the VP of Strategic Partnership and SVP of Strategy at Clutch, a Board Member of the Partner Advisory Board for Salesforce, and Chief Growth Officer for Radius8.  Jenna has a Bachelor’s Degree from Wesleyan University, an Executive MBA from the Quantic School of Business and Technology, a certificate from the Wharton School, and she studied abroad at The University of Western Australia. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce  Mission.org is a media studio producing content for world-class clients. Learn more at mision.org.