Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. Tune in to hear her unique perspective on how to win by utilizing technology in retail.
Tune in to learn about:
- Jenna’s experience as a rugby player (2:15)
- What Jenna describes as SNIPES’ “hype selling” model (11:30)
- About Jenna’s journey from tech to retail (15:00)
- How tech investments add incremental value to SNIPES (27:48)
Mentions:
- Brigitte Cooperman, COO of Snipes
- Jimmy Jazz
- “Five Dysfunctions of a Team” (Book by Patrick Lencioni)
- “My Life in Full: Work, Family, and Our Future” (Book by Indra Nooyi)
Jenna Posner is the Chief Digital Officer for SNIPES. Previously, she was a Senior Account Executive for the New York Press, an Interactive Developmental Executive at Getty Images, a professional Rugby Athlete for the USA Rugby Team, a Business Development Director for Pushkart, and a Manager and a Mid-Atlantic Director of Sales for LevelUp. She then was the VP of Strategy for Curalate, the VP of Strategic Partnership and SVP of Strategy at Clutch, a Board Member of the Partner Advisory Board for Salesforce, and Chief Growth Officer for Radius8.
Jenna has a Bachelor’s Degree from Wesleyan University, an Executive MBA from the Quantic School of Business and Technology, a certificate from the Wharton School, and she studied abroad at The University of Western Australia.
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