Shinola is a lifestyle brand that partners with family businesses and iconic brands to showcase a wide range of American-designed products. Which means the company has to know how (and where) to continually reach all segments of an ever-growing audience. Joel Layton, the VP, Head of Ecommerce, Digital & Marketing for Shinola discusses what that looks like.
Tune in to learn:
- Are we in a DTC vs retail world? (6:30)
- Enacting a test and learn strategy (9:35)
- Going all-in on TikTok (12:55)
- Thinking ahead for the coming year (19:00)
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
About the Guest:
“Joel Layton is the Vice President/Head of e-commerce, Digital, & Marketing at Shinola. Using all the wonders of digital, I stitch together technology, strategy, and teams to build wonderful experiences that drive customer engagement and awareness.”
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
