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A Platform for Parents: How Fatma Collins and Julie Rogers Built Ten Little

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Fatma Collins and Julie Rogers met while they were pregnant with their first kids and when they found they were both struggling to find products and resources for their children, they decided to do something about it. They began Ten Little based on one central conviction: “Parenting is hard, but shopping for your child shouldn’t be.” How did they create a platform that simplified the buying experience for parents everywhere? Find out on this episode! 

Tune in to learn:

  • How the Ten Little platform evolved (5:55)
  • How Ten Little found its first customers (15:00)
  • Some upcoming opportunities Ten Little is exploring (19:45)
  • Trends to get excited about in the commerce space (30:20)

Mentions:

About the Guest:

Fatma Collins is the CEO and Co-Founder of Ten Little, a predictive recurring commerce platform for parents – the first platform to personalize shopping for an ever-changing demographic, growing kids. On a mission to make parents’ lives easier by helping them find the right products and resources for their children at every developmental size and stage, Ten Little brings together shopping, community, and content onto a single destination for parents. 

Previously, as VP of product at the largest online art platform Artsy, Fatma led the product, design and data organizations, launching Artsy’s first global transactional marketplace and the most comprehensive discovery-to-collect app for art lovers and buyers. Before joining Artsy, Fatma oversaw Partner Experience at e-commerce startup Jet.com, where she built products for Jet.com’s retail and brand partners ahead of the company’s launch, through its hyper-growth phase and following its 2016 acquisition by Walmart. At Walmart, she established the first company-wide data platform enabling specialty category experiences across Walmart US eCommerce. Prior to her tenure at Jet.com, Fatma served as the Director of Product Management at the global ecommerce company Rakuten and spearheaded key initiatives for the business, including universal checkout and cross-border e-commerce. 

Fatma has advised and consulted startups in a wide range of industries ranging from hardware to consumer goods. She holds a BA in economics from Grinnell College and the London School of Economics, and an MBA from MIT Sloan. 

Fatma is mom to Gray, 5

Julie Rogers is the COO and Co-Founder of Ten Little, a predictive recurring commerce platform for parents – the first platform to personalize shopping for an ever-changing demographic, growing kids. On a mission to make parents’ lives easier by helping them find the right products and resources for their children at every developmental size and stage, Ten Little brings together shopping, community, and content onto a single destination for parents.

Prior to co-founding Ten Little, Julie led the launch of Jet’s fresh grocery fulfillment operations, a New York City-based same-day, scheduled delivery service, and managed carrier integration and sortation operations for last mile delivery. Before joining Jet.com, Julie spent six years at beauty and skincare company eos Products, building its entire supply chain as it scaled from startup to number-one lip balm brand in the country. In her tenure at eos, Julie oversaw all its manufacturing, production, forecasting and outbound distribution. Previously, Julie worked as a consultant at Accenture, implementing enterprise resource planning and supply chain technologies for several clients, including Fortune 500 companies.

Julie holds a BS in operations research and industrial engineering from Cornell University.

Julie is mom to Sydney, 5 and Paige, 20 months.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce 

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Episode 230